Hi Justin, I am going to work on getting some reviews for our google listing this week! I was asking Chat how to be more recommended when people use Chat or AI to search for companies like ours because one of our clients found us that way and now I want to make sure more people can find us that way. It had a lot to say! I am wondering if you would give me a price for another website revamp, just to follow Chat’s suggestions. I am interested in your opinion of course as well! I like our website as is, but would like to make any changes you agree with below that would help people find us through chat or other ai. Here is what ChatGPT wrote: Absolutely — here’s a Stoneface AI visibility action plan built around what your site already does well.Stoneface already has strong raw material: the homepage clearly says you do custom sculpted concrete for residences, resorts, aquariums, zoos, theme parks, and science centers; the services page mentions animal habitats, water features, wall finishes, and rockscape rehabilitation; and the about page lists recognizable clients like San Diego Zoo, Los Angeles Zoo, Knott’s Berry Farm, California Great America, and Living Planet Aquarium. Those are exactly the kinds of signals that can help AI search systems understand Stoneface as a real authority in artificial rock.What to do firstThe priority is to make Stoneface easier for ChatGPT and search engines to classify in very literal terms. OpenAI says any public website can appear in ChatGPT search and recommends making sure content can be discovered, surfaced, and clearly cited. Bing has also launched AI Performance reporting in Webmaster Tools, which is useful for seeing how a site shows up in AI answers.1) Create dedicated landing pages by marketRight now, your site mentions many markets, but much of that language is grouped together. For AI visibility, it helps to split those into pages with crystal-clear intent. Your site already shows Stoneface works in these categories, so the next step is to give each one its own home.Create these pages:Artificial Rock Company for ZoosArtificial Rock Company for AquariumsArtificial Rock Company for Theme ParksArtificial Rock Contractor for Residential ProjectsFaux Rock Restoration & RehabilitationWater Features & Rockscapes for Resorts and Public SpacesRecommended title tags:Artificial Rock Company for Zoos | Stoneface IncAquarium Habitat Rockwork Contractor | Stoneface IncTheme Park Faux Rock & Theming Contractor | Stoneface IncResidential Faux Rock Pools, Grottos & Waterfalls | Stoneface IncArtificial Rock Repair, Recoloring & Rehabilitation | Stoneface Inc2) Tighten homepage wordingYour homepage is already strong, but I would make the core positioning even more explicit. Right now it says “custom sculpted concrete construction for residences, resorts, aquariums, zoos, theme parks & science centers,” which is good. I would add one plain-English paragraph near the top that uses the exact phrases people search.Suggested homepage copy:Stoneface Inc is an artificial rock contractor specializing in custom faux rock, sculpted concrete, zoo habitats, aquarium exhibits, theme park rockwork, water features, and residential rockscapes. We design, build, restore, and recolor realistic environments for homes, resorts, zoos, aquariums, and themed attractions in California, Arizona, and Utah.That copy works because it directly matches your actual services and licensed geographies already shown on the site.3) Turn portfolio categories into stronger content pagesYour projects page currently has useful categories like Zoological & Aquarium Animal Exhibits, Artificial Rock, Theming, Water Features, and Rockscape Rehabilitation. That is valuable, but the pages will perform better if each category also includes written project summaries instead of mostly image galleries.Each project or category page should include:project typeclient or venue name when allowedcity/statescope of workwhether it was new build or rehabmaterials/process usedkey challenges solvedbefore/after photos when possibleA simple example:Project Type: Aquarium habitat rockwork
Location: California
Scope: Sculpted concrete boulders, caves, planters, wall finishes, water features
Work Type: New build / resurfacing / recoloring
Client Type: Aquarium / zoo / residential / resortThat kind of structure makes it easier for AI systems to understand what Stoneface actually did.Best pages to add nextHere are the six pages I’d build first.Artificial Rock Company for ZoosSuggested H1:
Artificial Rock Company for ZoosSuggested intro:Stoneface Inc designs and builds custom artificial rock, sculpted concrete habitats, caves, boulders, wall finishes, water features, and themed environments for zoological facilities.This is supported by your services page and about page, which both explicitly mention zoo work and major zoo clients.Aquarium Habitat Rockwork ContractorSuggested H1:
Aquarium Habitat Rockwork ContractorSuggested intro:Stoneface Inc creates realistic aquarium exhibits and aquatic-themed environments using sculpted concrete, artificial rock, wall finishes, themed seating, artificial trees, and habitat features.Your site already says you create realistic animal habitats for zoos and aquariums and includes aquarium-related portfolio content.Theme Park Faux Rock & ThemingSuggested H1:
Theme Park Faux Rock & Theming ContractorSuggested intro:Stoneface Inc builds immersive themed environments for theme parks and attractions, including artificial rock, sculpted walls, water features, themed concrete, and custom environment finishes.Your homepage and about page both explicitly reference theme parks, and the about page lists clients like Knott’s Berry Farm, California Great America, and Legoland.Residential Faux Rock Pools, Grottos & WaterfallsSuggested H1:
Residential Faux Rock Pools, Grottos & WaterfallsSuggested intro:Stoneface Inc designs, restores, and updates backyard faux rock environments including waterfalls, pool rockscapes, grottos, slides, fire features, and decorative rock walls.This fits your current homepage testimonials and services list, which strongly feature residential rock pool rehab, water features, and pool slide renovation.Artificial Rock Rehabilitation & RecoloringSuggested H1:
Artificial Rock Rehabilitation, Repair & RecoloringSuggested intro:Stoneface Inc restores cracked, faded, leaking, or outdated artificial rock and stream systems through structural repair, resurfacing, waterproofing improvements, and professional recoloring.That is almost exactly what your services page already says — it just deserves its own focused page.California / Arizona / Utah service-area pagesYour site says Stoneface is licensed and bonded in Arizona, California, and Utah. Create one page for each state and connect it to service intent.Example:Artificial Rock Contractor in CaliforniaArtificial Rock Contractor in ArizonaArtificial Rock Contractor in UtahSchema recommendationsI’d add structured data on every important page. OpenAI emphasizes clear discovery and citation, and schema helps reduce ambiguity about who Stoneface is and what it does.At minimum, add:OrganizationLocalBusiness or HomeAndConstructionBusinessServiceBreadcrumbListImageObjectFAQPage on service pagesImportant fields to include:name: Stoneface IncurllogotelephoneemailareaServed: California, Arizona, UtahsameAs: Instagram, Facebook, LinkedIn, Houzz, Pinterest, YelpserviceType: artificial rock, faux rock, sculpted concrete, zoo habitats, aquarium exhibits, theme park rockwork, water features, rehabilitationThose social profiles and service territories already appear on the site, so the schema should mirror them consistently.  Rachel Ferguson
Controller
Stoneface Inc
949-370-7576
office@stonefaceinc.com
www.stonefaceinc.com